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Driving Website Traffic & Conversions: Digital Marketing & Analytics Workshop

Come join us for a hands on workshop to learn how to drive traffic and conversions for your website. Whether you're an entrepreneur or employee at an established company, your website will benefit from this 8 class workshop for those looking to expand their digital marketing skills. Tuesdays and Thursdays from 7-9pm learn how to run cost effective digital marketing campaigns and precisely measure the results of your efforts. Work through each lesson leveraging your own website or a demo website provided by the instructor. Come with questions on how to best reach your unique website goals and get answers. The instructor, Nathan David, has over 9 years of experience in this field and has driven results for a range of businesses from Fortune 500 to startup companies.

Topics Covered:
- Overview of Digital Marketing and Analytics
- Google Tag Manager
- Google Analytics
- Conversion tracking
- Search Engine Optimization (SEO, content marketing, local SEO)
- Email Marketing
- Social Marketing
- Paid Search Marketing
- Remarketing, Display, and Video Marketing
- Affiliate Marketing
- Research tools (Google Trends, etc.)

Equipment Needed: Laptop with WiFi connectivity (contact us if you need a computer and we'll see what we can do)

Instructor: Nathan David

Dates: October 4th-30th 2018 Tuesday and Thursday nights from 7-9pm for a total of 8 classes (if you are unable to attend a few classes the instructor can arrange catch up sessions)

Location: Limelight (2515 Jay Ave #101, Cleveland, OH 44113)

Scholarships available: please contact the instructor at to get scholarship application details.